In today’s profession world it is not enough to just have a LinkedIn, it needs to be a great one. It is a tool that can work greatly in your advantage, and does not require a ton of effort, so make certain you are capitalizing on this opportunity. Widr has tested out the results for you, and here are the few ways we have found to be the most impactful when creating/updating your account:
Your profile photo is the online equivalent of a first impression. It is proven that people form their judgments of another in 7 seconds, so make sure you are putting your best foot forward. A professionally taken photo with a neutral backdrop, and appropriate clothing is a good place to start.
When it comes to LinkedIn knowing your purpose is important, so try to make the information on your profile is relevant to your strategy. If you are looking for a job, it could be useful to highlight your experiences in the genre of which you are searching. Furthermore, quality is key when it comes to LinkedIn, and not quantity. The information you present should always leave the viewer with an impact; it should demonstrate something that is unique to you.
Your activity on the app should always be professional. If you are trying to connect with someone your message needs to be polite and professional. LinkedIn is inherently different than Facebook or an Instagram, it is taboo to try to connect with every person on the app just for the sake of having connections. Be strategic with who you connect, and always err on the side formality.
I cannot stress the importance of this last point enough. Proofread, proofread, proofread! There are executives out there with typos on their LinkedIn, and you do not want to be one of them. If you are not willing to take the time to make sure every detail is correct on your account, why would an employer believe that you “are very attentive to detail”. Errors on your profile can directly contradict what you are trying to sell about yourself, so be careful!
We, at Widr, hope that this helps. Learn more here